Whether you're heading to the lake, the jobsite, or a long road trip, having a reliable cooler is essential. The RTIC Cooler Bag has become a favorite among outdoor lovers for its rugged design, ice retention, and portability—all at a price that often beats the competition.
In this post, we’ll break down what makes the RTIC Cooler Bag stand out, how it compares to other soft coolers, and whether it’s the right choice for your next outing.
What Is the RTIC Cooler Bag?
The RTIC Soft Pack Cooler Bag is a lightweight, soft-sided cooler designed to keep your food and drinks cold for days. Built for performance and convenience, it’s a popular choice for those who need a high-quality cooler without the bulk of a hard shell.
Key Features:
- ✅ Up to 2–3 days of ice retention
- ✅ Waterproof zipper & leakproof liner
- ✅ Puncture-resistant nylon shell
- ✅ Mold-resistant interior
Who Should Use an RTIC Cooler Bag?
The RTIC Cooler Bag is perfect for:
- 🌴 Beach trips: Easy to carry, won’t leak in the sand
- 🎣 Fishing & boating: Rugged build and waterproof materials
- 👷 Construction crews: Hold lunch and drinks all day
- 🧺 Picnics & tailgating: Keeps food cold without lugging a hard cooler
- 🚗 Road trips: Fits easily in the back seat or trunk
How Long Does It Keep Ice?
RTIC claims their cooler bags can retain ice for up to 3 days under ideal conditions. Real-world usage reports solid performance of 24–48 hours, depending on:
- Outdoor temperature
- Frequency of opening
- Quality of ice or ice packs used
Durability & Construction
RTIC Soft Pack Coolers are made with:
- Heavy-duty nylon shell
- Closed-cell insulation for max chill retention
- Welded seams and leakproof zipper for spill-free transport
- Antimicrobial liner that resists mildew and odors
It's made for tough environments, so you can drop it, drag it, or toss it in the back of your truck with no worries.
RTIC Everyday Insulated Slim Tote Cooler Bag, Waterproof for Beach, Grocery, Shopping, Fits 4 Wine Bottles or 24 Cans, 15L

RTIC
Everyday Insulated Slim Tote Cooler Bag, Waterproof for Beach, Grocery, Shopping, Fits 4 Wine Bottles or 24 Cans, 15L
- PVC-free coated, waterproof fabric
- Imported
- ULTIMATE INSULATION: Keep your drinks and snacks refreshingly cold throughout the day with the Everyday Insulated Slim Tote. Whether you're picnicking at the park, at the beach, or hiking in the mountains, you can count on your items staying icy cold for hours.
- ROBUST WATERPROOF CONSTRUCTION: Crafted from durable, PVC-free coated fabric, our waterproof tote bag boasts a waterproof base that safeguards against spills and moisture and keeps your belongings protected
- FITS 4 WINE BOTTLES OR 24 CANS: With a generous 15-liter capacity, this insulated tote bag accommodates up to 24 cans or 4 wine bottles with ease. From beverages to snacks, you'll have everything you need conveniently stored in one place.
- EASY TO CLEAN: The seam-sealed liner of this insulated cooler bag ensures a clean interior, ready for your next adventure. Wipe it clean after each use, and you're good to go. Enjoy hassle-free outings without worrying about cleanup.
- COLLAPSIBLE DESIGN: When not in use, this collapsible tote bag conveniently folds down flat for compact storage. Say goodbye to bulky coolers taking up space in your car or home. This tote ensures easy portability and storage.
RTIC Cooler Bag FAQs
🔹 How long does the RTIC Cooler Bag keep ice?
The RTIC Cooler Bag is designed to keep ice cold for up to 3 days under ideal conditions. In real-world use, expect 24–48 hours of solid ice retention, depending on outdoor temperature, how often it’s opened, and how it’s packed.
🔹 Is the RTIC Cooler Bag leakproof?
Yes. The cooler features a waterproof zipper and leakproof liner, making it ideal for beach days, boat trips, and vehicle storage. Be sure to close the zipper fully for maximum protection.
🔹 Can I use dry ice in an RTIC Cooler Bag?
No, RTIC does not recommend using dry ice in their soft-sided cooler bags, as it may damage the liner or cause pressure buildup. Stick to regular ice or reusable ice packs.
🔹 Is the RTIC Cooler Bag good for travel or daily use?
Yes! It’s great for day trips, road travel, work lunches, and tailgating. The soft design makes it easier to pack and carry than hard coolers, while still keeping contents cold for hours.
🔹 How do you clean an RTIC Cooler Bag?
- Rinse the inside with warm water and mild soap
- Wipe down the exterior with a damp cloth
- Let it air dry completely before storing
Avoid bleach or harsh chemicals that could damage the liner.
🔹 How well does the cooler bag hold up for outdoor adventures?
The RTIC Cooler Bag is built to withstand the rigors of outdoor adventures. Its durable construction and rugged design make it perfect for camping, hiking, fishing, and other outdoor activities. It can handle rough terrain, extreme temperatures, and even exposure to water without compromising its performance or durability.
🔹 How do I look into corporate sales bulk orders to qualify for free shipping on orders?
If you are interested in purchasing the RTIC Cooler Bag in bulk for corporate sales, you can reach out to their customer service team to inquire about special pricing and discounts. They may also offer free shipping on large orders, which can be a great cost-saving option for businesses or organizations looking to purchase multiple bags at once.
🔹 What colors can I choose from for the RTIC Outdoors logo?
The RTIC Cooler Bag is available in a variety of colors to choose from for the logo. Some popular options include black, white, red, blue, green, and orange. However, depending on availability and customization options, there may be more color choices available. You can contact their customer service team for more information about specific colors and customization options for bulk orders.
Final Thoughts
The RTIC Cooler Bag offers a reliable and durable solution for all your cooling needs. If you're ready to continue exploring its features, we encourage you to visit the product page for more details. Take the time to read about other users' experiences to see how this cooler stands out in real-world scenarios. Whether you're planning your next adventure or need a dependable product, the RTIC Cooler Bag is designed to deliver every time. Order today!